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SEO Landing Pages

A landing page is basically an entire website’s worth of information on one single page – devoted to one single keyword or key phrase. SEO Lead Generation Landing Pages are extremely effective in attaining the number one organic rank on Google.

Benefits of SEO Landing Pages

Depending on your company, you will likely have a specific goal in mind. You may simply want to increase awareness of your brand or business, you may want to generate new leads, or you want to see a increase in online sales. SEO Landing Pages, no matter what your goal, can work for you and give you measurable results.

  • Rank Higher in Search Engine Results Page – In order for people to be able to find your website, it needs to rank high in search engines. An easy way to rank higher is to create landing pages for each key word. For example, for each product and service that your company offers, there should be a landing page directing customers to that product or service. Having landing pages for each of these things will help you rank higher in search engines.
  • Easily Generate Leads – By creating landing pages, you can drastically improve your lead generation efforts. A lot of companies send their search traffic to their home pages, and because of that, a lot of leads are thrown away. You can capture these leads by sending them to a targeted landing page.
  • More Prone to Conversion – Landing pages have one goal: to drive your audience to conversion, or to take part in your call to action. If your landing page is designed with conversion in mind then you will have a much higher rate of interaction compared to your traditional main website. For most businesses, more conversions means more revenue.
  • Collect Demographic Information About Your Prospects – Every time a person completes a conversion form on a landing page, you are gaining valuable information about your lead for your sales and marketing team. You can then use this information to know what types of visitors are converting.
  • Easy A/B Testing – Having separate landing pages makes it easier to perform A/B tests. With similar yet distinct profiles, you can measure the impact of each of your designs, and eventually learn which design works best to convert your audience.
  • Objective Data – Landing pages give you more objective data about your audience. Your key categories will be visitors, bounce rates, and total conversions. With that data, you’ll easily be able to measure your campaign success.

Anyone can do it. But we do it right.

There are many firms in Fresno that can build you a website. But there is a right way to do it and a very wrong way to do it. We have the certifications, knowledge, and resources available to create a website that reaches your audience and gets you the results you’re looking for.

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