5 Tips for Writing Amazing Content
The content on your website can be the difference between your business succeeding and your business failing. In order to bring in more traffic to your website, you need to constantly be writing new, quality content. Your content needs to not only be good, but it needs to be content that will make your readers’ life better somehow. To create this type of content, you have to devote time, effort and resources. The better your content is, the more it will be shared on social media, and the more people will see it. So it pays to take the time and effort to create amazing content. Here are some tips for writing amazing content for your business.
- Stay on Topic
- Use a Catchy Title
- Provide an Answer
- Keep Writing
Research is absolutely vital to writing. If you don’t know what you’re talking about, you lose your credibility. To keep your writing interesting, you should always be researching, not just when it’s time to sit down and write a new piece. As ideas pop into your head, write them down and how they can be developed. When you come up with a content idea, write down everything you think about that topic, even if it’s not fully formed.
When you are writing about a specific topic, it’s very important to stick to that ONE topic. If you are jumping all over the place, then readers will get confused and leave. When you’re editing your content piece, look for places you may have gone off topic and delete them.
Your title is what draws in your readers, so if your title is boring, then readers will assume the entire piece is boring. Put yourself in your readers’ shoes. Let’s say you own a gift shop. You need a title that will draw in someone who is looking for gifts. You choose “Gifts for Christmas” which is fine but won’t get that many readers. But if you choose “Gifts for Every Member of Your Family This Christmas”, now you’ve got some people’s attention. If a reader can get all the gift ideas they need from one article, they would be ecstatic. Another title idea to draw in readers is to use a list and give a number – readers love lists because it gives them an idea of how long the article will be, and they are able to skim it easily.
The main reason people use search engines is to find answers to their questions or dilemmas. If you want people to read your content, provide an answer. For example, this blog post would be the answer to “Tips for writing amazing content”. When you provide an answer for a reader, you gain their trust and they’ll come back for more.
Writing is never perfect, so you have to keep doing it to get better at it. Not only will continual writing help you hone your skill, but the more you write the more you have on your website, the more you have to share on social media, and the more chances you have of showing up on the first page of search engines.