New Marketing Trends for 2021
Restrictions on business and personal activity due to the COVID-19 pandemic caused marketers to pivot during 2020, and the new marketing trends for 2021 are largely a result of consumers being home and online more than ever before. It’s become a cliché, but an increased …
What is the Difference Between Web Design and Web Development?
If you’re confused about the difference between web design and web development, you’re not alone. The two go hand in hand, and people often say one when they mean the other. So, let’s clear things up. But first, you should know that WorldLight Media provides …
Why Professional Web Design is More Effective than DIY
You may be tempted to try doing it yourself, but before you invest your time and effort into it, let’s talk about why professional web design is more effective than DIY … Website templates and software have made it easier than ever for just about …
7 Quick Website Changes That Make A Big Difference To Your Bounce Rate
There are several quick website changes that make a big difference to your bounce rate. Today we’re going to tell you about seven of them. But before we do, let’s be sure we’re on the same page as to why this bounce rate is so …
Pros and Cons of Updating Your Logo
It’s a major decision, and there are pros and cons of updating your logo. To help you make an informed decision of whether or not a logo redesign would be a good decision for you, let’s look at a few things you should consider. Pros …
The Impact of Web Design
From user perception and attracting the right audience, to user experience and conversions, the impact of web design is far-reaching. This is why we believe web design should be strategic, with careful thought going into each element. It goes much deeper than just being “pretty” …
What Does Branding Mean?
This question of what does branding mean is one people ask us all the time. The answer is complex. Nuanced. Much like your business itself. Jeff Bezos says, “Your brand is what other people say about you when you’re not in the room.” According to …
5 Myths About Web Design
These 5 myths about web design may surprise you … 1st Myth about Web Design: How it Looks is Most Important Having a website that’s pleasing to the eye is nice. But planning and executing the User Experience is the most important thing when it …
How to Pivot Your Marketing During COVID-19
The COVID-19 pandemic has touched everyone. It has changed how we work and how we do business. The virus has affected personal habits. It has modified how we spend our time now that we’ve been spending so much more of it at home. In the …
5 Reasons Why You Should Invest in Professional Logo Design
The top 5 reasons why you should invest in professional logo design. Quality. You read that right. Quality with a period. It might be the most important reason you should invest in a professional logo design. A professional graphic designer knows how to make your …
