What is Value Based Pricing?
Basing your pricing on the value you provide can dramatically change your business and your relationship with your clients, so just what is value based pricing? We talked about it on Episode 10 of the Extremely Valid Points podcast. Check it out if you’d like …
We are now Certified HubSpot Partners
We are so proud to announce that WorldLight Media is now an officially certified HubSpot Partner! This means we are now more qualified than ever to help you grow your company using inbound marketing strategies. HubSpot is the best CRM on the market, and we …
Strategies for Non-Profit Marketing
It’s critical to have well-planned strategies for non-profit marketing. These organizations are doing important work on often very limited budgets. So every dollar has to count. One thing a non-profit marketing team can do to make their budget stretch further is to create content that …
Marketing Strategies for Client Retention
Many people don’t think of using marketing strategies for client retention, but they should! In fact, client retention is possibly one of the most important aspects of marketing. According to the Harvard Business Review, it is 5-25 times more expensive to acquire a new customer …
What is a Sales Funnel?
As a digital marketing agency, we’re often asked to explain just what is a sales funnel. Many people have heard the term but aren’t sure what it means. So, let’s clear the air … A sales funnel is a digital marketing tool that moves people …
Introducing the Extremely Valid Points Podcast
Just as we encourage our clients to do, we recently committed to trying something new and are proud to be introducing the Extremely Valid Points podcast! WorldLight Media’s own Nathan Solla and Jenni Solla are co-hosting the podcast with friend Dave Wilkins, owner of video …
The Importance of Clean Code
It’s running in the background, and most people will never see it, however, we cannot stress the importance of clean code enough. Writing clean code is a sign of professionalism and pride in the work. Clean code makes collaborating with others easier. It’s easier to …
New Marketing Trends for 2021
Restrictions on business and personal activity due to the COVID-19 pandemic caused marketers to pivot during 2020, and the new marketing trends for 2021 are largely a result of consumers being home and online more than ever before. It’s become a cliché, but an increased …
What is the Difference Between Web Design and Web Development?
If you’re confused about the difference between web design and web development, you’re not alone. The two go hand in hand, and people often say one when they mean the other. So, let’s clear things up. But first, you should know that WorldLight Media provides …
