Category: Marketing

Basing your pricing on the value you provide can dramatically change your business and your relationship with your clients, so just what is value based pricing? We talked about it on Episode 10 of the Extremely Valid Points podcast. Check it out if you’d like …

It’s critical to have well-planned strategies for non-profit marketing. These organizations are doing important work on often very limited budgets. So every dollar has to count. One thing a non-profit marketing team can do to make their budget stretch further is to create content that …

Many people don’t think of using marketing strategies for client retention, but they should! In fact, client retention is possibly one of the most important aspects of marketing. According to the Harvard Business Review, it is 5-25 times more expensive to acquire a new customer …

As a digital marketing agency, we’re often asked to explain just what is a sales funnel. Many people have heard the term but aren’t sure what it means. So, let’s clear the air … A sales funnel is a digital marketing tool that moves people …

Restrictions on business and personal activity due to the COVID-19 pandemic caused marketers to pivot during 2020, and the new marketing trends for 2021 are largely a result of consumers being home and online more than ever before. It’s become a cliché, but an increased …