Strategies for Non-Profit Marketing
It’s critical to have well-planned strategies for non-profit marketing. These organizations are doing important work on often very limited budgets. So every dollar has to count. One thing a non-profit marketing team can do to make their budget stretch further is to create content that …
Marketing Strategies for Client Retention
Many people don’t think of using marketing strategies for client retention, but they should! In fact, client retention is possibly one of the most important aspects of marketing. According to the Harvard Business Review, it is 5-25 times more expensive to acquire a new customer …
What is a Sales Funnel?
As a digital marketing agency, we’re often asked to explain just what is a sales funnel. Many people have heard the term but aren’t sure what it means. So, let’s clear the air … A sales funnel is a digital marketing tool that moves people …
Introducing the Extremely Valid Points Podcast
Just as we encourage our clients to do, we recently committed to trying something new and are proud to be introducing the Extremely Valid Points podcast! WorldLight Media’s own Nathan Solla and Jenni Solla are co-hosting the podcast with friend Dave Wilkins, owner of video …
New Marketing Trends for 2021
Restrictions on business and personal activity due to the COVID-19 pandemic caused marketers to pivot during 2020, and the new marketing trends for 2021 are largely a result of consumers being home and online more than ever before. It’s become a cliché, but an increased …
What Does Branding Mean?
This question of what does branding mean is one people ask us all the time. The answer is complex. Nuanced. Much like your business itself. Jeff Bezos says, “Your brand is what other people say about you when you’re not in the room.” According to …
5 Myths About Web Design
These 5 myths about web design may surprise you … 1st Myth about Web Design: How it Looks is Most Important Having a website that’s pleasing to the eye is nice. But planning and executing the User Experience is the most important thing when it …
How to Pivot Your Marketing During COVID-19
The COVID-19 pandemic has touched everyone. It has changed how we work and how we do business. The virus has affected personal habits. It has modified how we spend our time now that we’ve been spending so much more of it at home. In the …
5 Reasons Why You Should Invest in Professional Logo Design
The top 5 reasons why you should invest in professional logo design. Quality. You read that right. Quality with a period. It might be the most important reason you should invest in a professional logo design. A professional graphic designer knows how to make your …
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