Real Change Fresno
About the project
Real Change Fresno was a project of Leadership Fresno, Class 33. WorldLight Media’s Co-owner, Jenni Solla was a member of that class.
Each year classmates decide on a project that will make an impact on their city. Class 33’s project focused on ending homelessness in Fresno by educating and empowering the community to make real change. Jenni and the rest of the WorldLight Media team designed and developed the Real Change Fresno website, which was the cornerstone of the campaign.
Within their class project, Jenni Solla was the team leader for the Creative Content team. The goal of this team was to generate the overall message of the campaign. In addition to the website, the team also produced a pledge video and the award-winning mini-documentary about homelessness in Fresno.
The classes campaign also included two TV Commercials, a social media campaign, and media coverage by KSEE 24 and CBS 47. On April 27th 2017, Mayor Lee Brand recognized Class 33 before the Fresno City Council, proclaiming April 27th to be Real Change Fresno Awareness Day. The Fresno County Board of Supervisors presented Class 33 with a similar proclamation as well.
Leadership Fresno is a 9-month program through the Fresno Chamber of Commerce, for those who want to make an impact on their community. The goal is “to develop a diverse network of dynamic business and community leaders who, individually and collectively, are catalysts for advancing long-term views and actions on issues critical to the quality of life in the Greater Fresno Area.”
Leadership Fresno has been a proven outlet for community leaders to come together to learn more about their city, network with other like-minded individuals and work together to improve their surroundings. Programs begin in August with a 2-day retreat and conclude with graduation in May. Participants meet in day-long seminars one weekday per month in addition to the class project. The sessions include tours throughout the county and discussions with key speakers on a variety of current topics.