SEO (Search Engine Optimization) is a marketing strategy that should not be ignored. But it’s not easy. It takes a lot of time and research to get your SEO to where you truly want it to be. Even when you improve your SEO, you won’t see the rankings change overnight. So be patient and keep working at it. Here are 8 ways to improve your SEO ranking.
- Make Your Website Faster
- Create Quality Content
- Optimize Your Website Images
- Use Headings in Your Content
- Link to Trusted Sources
- Add Some Video
- Fix Broken Links
- Make Your Website Mobile Friendly
Google takes into account how fast your website loads. If it has slow loading speeds, not only will you be penalized by Google, but users will get impatient and move on, giving you a poor bounce rate. Your website should load in about 2 seconds to keep users there. Research has shown that 40% of users will abandon a web page if it takes more than 3 seconds to load.
It’s not enough to just have a lot of content on your website and have new content every week. It needs to be quality content. It needs to answer your users’ questions. For example, if you own an auto shop and publish a blog post about how to change your oil but you don’t actually tell users how to change the oil and instead make it a sales pitch to come get their oil changed by you, then that’s not quality content. If someone is searching for how to change the oil in their car, they want to find the content that will actually tell them how to do it. And Google knows. Google knows everything. Having quality content on your website usually means that users stay on your website for longer. Google tracks that too. Create content that will actually help your website users, even if it means you don’t get a sale out of it right away.
Pictures on your website help break up text and just make it pretty (as long as you use pretty images). But they need to be optimized. Your file size should be as small as possible without losing quality. If you resize your images in Photoshop, then you can click “File > Export > Save for Web (Legacy)” and set the Quality to 60 at the top. It may seem low but setting it to 60 won’t lose any quality visible with the naked eye. It will make your file sizes much smaller.
No one wants to read a big blob of text. It’s overwhelming. So break up your content with headings. That way, users can find the heading they want to read and read it. Having heading tags helps your SEO as well. You can use a variation of your keyword as an H2 (only use 4 per page) and your title as the H1 (only use one per page). If you have a lot of headings, like this blog post, use an H3 or H4 tag, depending on how big you want the text.
Linking to trusts sources helps increase your website’s credibility. If may seem counterintuitive to link to your competition but Google likes it and will up your ranking position because of it.
Why read about something when you can watch it? That’s what 68% of consumers say. So consider adding a video explanation of something to draw in those users and improve your SEO.
If you have any broken links (or images) then they should be fixed right away. Google hates broken links and will penalize your website’s rankings if you have any. You can check to see if you have any broken links with the free Dead Link Checker tool.
Mobile internet usage is surpassing usage on desktops and laptops. Over 60% of Google searches come from mobile usage. Your website should be optimized for mobile usage to increase your ranking.
These are just some of the ways to improve your ranking in search engines. To become an SEO Master, download our SEO Master Toolkit!