In today's digital age, the power of marketing has reached new heights, shaping industries and influencing consumer behaviors like never before. From the explosive growth of social media to the rise of personalized marketing strategies, we're about to take you on a journey through some jaw-dropping statistics that showcase the immense impact of marketing in our interconnected world. Get ready to have your mind blown as we explore the numbers behind this dynamic and ever-evolving field.
Mind-Blowing Statistics about Landing Pages
Landing pages are standalone pages that are used as a place where customers "land" when they click on a link in an ad. Here are some statistics about landing pages:
- Companies with 30 or more landing pages generate 7 times more leads than those with fewer than 10. (HubSpot, 2022)
- Companies that have over 40 landing pages typically generate 12x more leads than ones with 1 to 5 landing pages. (HubSpot, 2022)
- Long landing pages generate up to 220% more leads. (Gitnux, 2023)
- Conversions are reduced by 7% if you have even a 1-second page loading delay. (TechJury, 2023)
- Landing pages that ask for your name, gender, or other personal information have the worst conversion rates. (Startup Bonsai, 2023)
Mind-Blowing Statistics About Video
Videos are a great visual asset to have on a webpage. Not only do they add interest and hold people's attention, but they do a lot for your SEO too. Here are some statistics about videos:
- Adding videos to landing pages can improve conversions by up to 86%. (EyeView, 2022)
- Companies that utilize video content in their marketing strategy experience a 41% increase in traffic through web searches. (Forbes, 2018)
- Infographics are shared 3x more than any other visual content on social media. (HubSpot, 2018)
- 82% of internet users are looking for video content. (Social Pilot, 2023)
- 91% of consumers want brands to produce more video content. (Wyzowl, 2023)
Mind-Blowing Stats About Social Media
If your business isn't on social media in 2023, you are missing out on hundreds, if not thousands of potential leads for your business. Social media platforms are one of the best ways you can utilize free marketing for your business. Here are some statistics about social media:
- More than half the world is now active on social media. (Smart Insights, 2020)
- On average, social media users spend over 2 hours a day on social media. (Global Web Index, 2020)
YOUR CUSTOMERS ARE ONLINE, USING SOCIAL MEDIA
- 97% of digital consumers have used social media within the last month. (Hootsuite, 2020)
- Instagram has 84x more engagement than Twitter and 10x more than Facebook. (Ignite Visibility, 2018)
- Photos on Instagram showing faces get 30% more likes than photos without faces. (Louise Myers Visual Social Media, 2020)
- One billion hours of videos are watched per day on YouTube. (YouTube, 2021)
- 85% of videos on Facebook are watched without sound. (WordStream, 2020)
- The average CTR for Facebook ads is 0.9%. (WordStream, 2020)
THAT MEANS IF 1,000 People See Your Ad on Facebook, 9 people will click on it.
Mind-Blowing Stats About SEO
- There are over 98,000 searches per second on Google. (Internet Live Stats, 2019)
- On the first page of a Google search result, the first five organic results account for 67% of all clicks. (Zero Limit Web, 2022)
THIS MEANS you want to be in the top 5
- 72% of online marketers say that content creation is their most effective SEO tactic (isitwp, 2022)
- SEO drives 1,000%+ more traffic than organic social media. (BrightEdge, 2019)
Mind-Blowing Stats About Email Marketing
- On average, email marketing has a 4400% ROI. (OptinMonster 2020)
- By the end of 2023, email marketing revenue is estimated to reach almost 11 billion. (Statista, 2021)
- There are 4 billion daily email users. This number is expected to climb to 4.6 billion by 2025. (Statista, 2021)
- 77% of marketers have seen an increase in email engagement over the last 12 months. (Not Another State of Marketing, 2021)
Need Help with Digital Marketing?
WorldLight Media can help you with all of your digital marketing needs from web design to content creation to social media. If you're ready to get started with marketing, feel free to reach out to us with any questions, or schedule a consultation.
