HubSpot's New Content Hub: Everything You Need to Know

Discover the features and benefits of HubSpot's latest Content Hub for your content marketing strategy.

The Evolution of Content Marketing

The content marketing game is constantly in flux. As technology advances and consumer behaviors shift, businesses are challenged to keep pace. It’s not just about attracting leads anymore; today’s marketers must churn out a wealth of content that captivates and connects. With more channels and touchpoints at their disposal, they need to weave personalized experiences into every stage of the customer journey. 

To address these challenges, HubSpot has enhanced its existing software by adding new AI-powered features. This upgrade creates a comprehensive content marketing solution designed to assist marketers in crafting, organizing, and optimizing their content more effectively.

HubSpot CMS is Now Content Hub

CMS Hub has become Content Hub. While CMS Hub has always been a great solution for companies wanting a CRM-powered website, Content Hub adds even more value with tools designed to assist in creating high-volume, quality content across multiple channels.

New Features of HubSpot's Content Hub

HubSpot's Content Hub offers a range of features that make it a valuable asset for any content marketing strategy. These features include:

1. Brand Voice - Using a sample of a piece of content, HubSpot will identify distinct characteristics of your brand's voice, and you can also provide it with more guidance. Once established, HubSpot will use your Brand Voice in future AI-generated content.

2. AI Blog Post Generator - With a few simple clicks and prompts, HubSpot will generate blog ideas along with title suggestions. Within the blog titles, you can view SEO keyword data to help you make informed decisions. After a few more clicks, HubSpot creates a draft blog outline that you can edit or approve. Then it writes a post for you, which you can refine and edit as needed.

3. Content Remix - Choose a piece of existing content that you want to rework and/or reuse. For example, you can take one blog post and use the AI tool to create four more blog posts. Or, using an existing landing page, you can create social media copy, ad copy, and email copy with a few clicks.

4. AI Translations - Translate your blog posts into multiple languages.

5. Blog Post Narration - Create and embed an audio narration transcript for your blog post with a few clicks. Choose from six different narration voices.

6. Member Blogs - Make your blogs exclusive to registered users. This is a great way to deter bots and collect user data, especially with third-party cookies going away. This can be set up for an entire blog or on a post-by-post basis.

7. Content Embed - This feature is offered for WordPress websites. Using the HubSpot WordPress Plugin, you can embed your HubSpot content on your WordPress website. This comes in handy when wanting to use features like smart content.

8. Podcasts - HubSpot's podcast feature can be used in a few different ways. First, you can write a transcript of your podcast and have HubSpot create the audio for you. Alternatively, you can upload your own audio. Either way, you can publish podcast episodes.

9. Image Generation - Generate unique, royalty-free images to accompany your blogs, social media, podcasts, emails, and more.

Benefits of Using HubSpot's Content Hub

Using HubSpot's Content Hub can bring several benefits to your content marketing strategy. Some key benefits include:

1. Higher Quality Content: HubSpot's built-in AI features can give marketers more time for creative ideas and strategic thinking.

2. Improved Efficiency: By centralizing your content creation and management on one platform, you can streamline your workflows and save time.

3. Enhanced Collaboration: HubSpot's Content Hub allows multiple team members to collaborate on content projects, ensuring smooth communication and coordination.

4. Better Content Performance: With the platform's analytics and reporting capabilities, you can gain insights into how your content is performing and make data-driven optimizations.

5. Increased Personalization: HubSpot's Content Hub enables you to deliver personalized content experiences to your audience, resulting in higher engagement and conversion rates.

6. Seamless Integration: The platform integrates seamlessly with other HubSpot tools, providing a unified marketing ecosystem and enabling efficient data sharing and management.

These benefits make HubSpot's Content Hub a valuable asset for businesses looking to enhance their content marketing strategy and achieve better results.

How to Implement HubSpot's Content Hub in Your Strategy

Implementing HubSpot's Content Hub in your content marketing strategy is a straightforward process. Follow these steps to get started:

1. Set Clear Goals: Define your content marketing goals and align them with your overall business objectives. This will help you determine how HubSpot's Content Hub can support your strategy.

2. Create a Content Plan: Develop a content plan that outlines the topics, formats, and distribution channels for your content. Use HubSpot's Content Hub to organize and manage your content calendar.

3. Utilize Personalization: Leverage HubSpot's personalization features to deliver tailored content experiences to your audience. Use data and insights to segment your audience and create personalized content recommendations.

4. Optimize for SEO: Take advantage of HubSpot's SEO tools to optimize your content for search engines. Conduct keyword research, optimize meta tags and descriptions, and ensure your content follows best SEO practices.

5. Measure and Iterate: Regularly monitor the performance of your content using HubSpot's analytics and reporting capabilities. Use the data to identify areas for improvement and make data-driven optimizations.

By following these steps and leveraging the capabilities of HubSpot's Content Hub, you can effectively implement it in your content marketing strategy and achieve your desired results.

Need Help Getting Started? 

If you'd like to get started using the HubSpot Content Platform but aren't sure where to start, WorldLight Media can help. As HubSpot Certified Partners, we provide assistance with purchasing, onboarding, implementing and training your team to use HubSpot Software. Click here to request a free demo.