Digital Marketing

Why is Marketing So Hard?

The reason why marketing is so hard is because marketing has changed so much in a very short time frame. But at the same time our business practices and ways of looking at marketing have not yet caught up with the changes. Most companies, for example, still have “marketing departments” that are based on old, outdated thought models.

Decades ago, it made sense to have departments operate in a silo. Marketing would focus on marketing, sales would focus on sales, products would focus on making products and services would focus on performing the services.

Today, however, there is a significant amount of overlap between departments, making that old silo based approach obsolete. Marketing must now work together with sales, services, and products. Why? Because of the advancement of Lead Generation technology which fuels the phenomenon known as Data Driven Growth.

Data Driven Growth uses data to improve every aspect of the business. The data comes from your digital marketing system, mostly, which is why it is a key focus of any great digital marketing strategy.

The sales team can show data about which marketing channels are the most effective at delivering qualified leads.
The services team can perform so well that they earn 5-Star Reviews, which the marketing team can use to attract more customers.
The data can help brands tailor their messaging to drive more engagement which builds stronger relationships.
Marketing Data can even help drive the very elements that products feature. Products can be tested on a small scale to see if customers even want it before scaling up production.
The data can lead all teams to work together on a Product-Led Growth strategy

What is Product-Led Growth?

Product-Led Growth is one of the latest buzz-words. Most digital marketers think a product-led growth strategy is just for SAAS companies, however, we believe that any company can deploy this strategy, but only if they have a truly cross-functional team.

Get big by going small? All about Micro Markets and Microniches

Microniches are another exciting benefit of looking at the marketing data. You may think your market is broad and that forces you to be more competitive in your pricing. This makes profit margins shrink while stress levels are skyrocketing from all the pressure. But what if there is a smaller market who would pay 10x for a premium version of your product. With just a few small tweaks you could be doing less and making way more? You could sell 500 products for $10 and make $5k, But what if you found a micro market that would pay $50 for a similar product of superior quality that delivered an excellent experience. You’d only need to sell 100 of them to make the same amount. But, you could execute with a smaller team, which means less overhead, and higher profit margins. Bigger is not better. Less is more. Digital Marketing is the key to making it happen.

Now, figure out how to sell it as a monthly subscription of $50 and you are on your way to experiencing all of the best that digital marketing has to offer. (And yes, that micro market exists, you just have to find it and give them what they want).

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Contextual advertising can be profitable. It can either pay for your hosting and maintenance costs for you website or it can pay for a lot more.

This is a title

Contextual advertising can be profitable. It can either pay for your hosting and maintenance costs for you website or it can pay for a lot more.

This is a title

Contextual advertising can be profitable. It can either pay for your hosting and maintenance costs for you website or it can pay for a lot more.

Work with an agency that works as hard to earn

your trust as they do to earn you results.

Elevate your status

We know how to elevate your status

We have a system that makes you money

We work with companies who want to establish a life long relationship with their customers.

Customer lifetime value optimization

When you choose WorldLight Media to build your website, you’re not just helping your company grow, you’re helping the community grow as well.
We give back with every sell … food bank blood center etc

*We help your ideal client Know, like and trust you”

Automation - Email - Social

Automation
Helps your scale faster

Workflows are tools to do automation. Workflows are the sequences of actions you can trigger based on user behavior and contact properties.

Target people with job title of CEO in Niamey in the healthcare industry at a specific stage of your buyer journey and send them an email if they have looked at a certain page on your website

Set a workflow goal to measure conversions

Use actions to schedule events sucks as a 3-day delay

Branching logic = conditional logic

Email
Email builds trust which you use to nurture leads over time
(Engagement)

Avoid sending from no-reply
It doesn’t create a personalized experience.
Review the recipients behavior with your email marketing team

Social media
You can schedule blog posts and social media as well as ads, right inside the hubspot marketing tool

Pillars of WorldLight Media

Digital Marketing Service
Strategy
Branding
Design
Content
Email Marketing
SEO
SEM
Automation
CRM
CRO
Social Media
Market Research
UX
AI

Business
Sales
Marketing
Operations
People

Our consulting package is designed to take a healthy business with a product that people want that is stuck at the $2 million dollar AR range and 5X it over the coming 2-4 years to get you to the $10m per year mark.

Qualified:
Are you a marketing expert and have invest heavily into your marketing systems? (No)
Is your product excellent? You’ve tested and the sales prove that people want it.
Are you honest?
Is your business financially healthy?
Do you have a lot of tax debt or loans?
Are you making a profit?

(If they answered no to the last 2 but yes to the previous 2 then they are not a good fit)

We have determined that you are a good fit.
Phases:
Cash management
Clarified message
Great marketing funnels
Hiring the right people
Scaling the business

Hubspot lightweight Service Offering

Standard Services
Customize your services offerings

Exploratory Call

Baselines - a starting point used for comparison
Standard set of services
Foundational/one time services
Ongoing services
Pricing and packaging tool
Select prospect Focus area
Look at suggested hours
Select the right services and hours
Evolve your Services
Re evaluate services every quarter

Our approach/ video of timeline :
Generating Traffic
Generating leads
Nurturing leads as conversion

Here’s how most agencies work: they’ll try a various assortment of marketing activities that seem like a good idea based on insight and supposition, and either one or two things will happen. 1. The efforts will fail because the agency didn’t take into account unique problems your market faces, nor did they take into account the unique strengths your company has and the advantages it offers to your target market. This is the most likely scenario
You’ve probably already experienced this which is why you’re seeking a new agency to partner with.
The other scenarios is that your agency gets lucky and provides adequate ROI. Perhaps you are getting better results than before, but nothing quite as good as what you know intuitively is possible. But as your company and market will both inevitably evolve over time, the tactics will eventually (peak and decline. ) show chart
Better website, better copy, better reports... it’s like saying if we build you a better car you’ll finally be ready to cross the ocean.
Here’s how we’re different.
We use a proven method to gain insights into the triggers that drive your buyers decisions. We use science, evidence, and real data from your own company and your own unique market. This takes longer to set up, but the end results you’ll achieve are much higher than other methods. And because our GLM system is designed to advance and evolve over time, the result never peaks, and eventually the conversion rate becomes infinitely profitable- the more you spend, the more you make.
This is the ideal environment which allows SCALE. And this is the position we are moving you towards.

Digital Marketing

Problems We Solve