Developing an SEO strategy is one of the most crucial things any business needs to utilize within its digital marketing strategy. Ranking higher on search engines drives traffic to your website, which means that you get more opportunities for leads ...
There are three stages in the Growth-Driven Design Methodology:
1. STRATEGY
Develop an empathetic understanding of your audience’s world and how the website can solve problems along their journey. Set smart goals, understand user behavior, solve design problems, and connect with customers.
Phase Duration: 10-14 DAYS
2. THE LAUNCH PAD WEBSITE
Quickly build a website that looks and performs better than what you have today, but is not a final product. Rather, your Launch Pad is the foundation on which to build and optimize from. A Launchpad site focuses on prioritized improvements to launch sooner and get results faster.
Phase Duration: 60-90 DAYS
3. CONTINUOUS IMPROVEMENT
With a launch pad site live and collecting user data, you can start identifying the high-impact actions you can take to grow your business. As your business grows and evolves, data-driven optimizations result in a peak performance website.
Phase Duration: 14-DAY SPRINTS on an ongoing basis.
Benefits of Growth-Driven Design
Ongoing Work We Perform for Growth
Your website will need a steady stream of targeted traffic in order to produce leads and fuel growth. Google Ads are a great way to accomplish this. We will create campaigns targeting high-value keywords and manage them on an ongoing basis.
Our approach is to start small and run experiments to find out which ads convert. Once we know what works, we then increase your advertising budget to produce as many leads as you can handle.
Smart content is adaptive content that changes based on your customers' interests and online behavior. We help utilize smart content to create personalized ads for your customers so they see the products and services they want without worrying about seeing something they don't need.
When we run reports on your website, we take our time to analyze the results. Then use the data from those reports to make informed decisions on how to adapt your marketing strategy.
Examples of Our Work
BEFORE
AFTER
Creating Measurable Results for Our Clients
Appearing On Page 1
Of Search Results
for over 36 keywords
New Law firm with a goal to compete
with longer established firms
Ranked In The Top 3
Search Results
for multiple keywords
Landscaping company with a goal
to generate more online leads
34% Increase Of
Online Leads
through online submission forms
Pest control company with a goal to
move customers through the sales funnel
WorldLight Media has designed and developed dozens of websites through the years. See what our clients say about us.
Emerzian Shankar Legal, Inc
Whitcomb Selinsky, PC
Sound Finish
Fresno Criminal Lawyer
Classic Insulation & Pest Control
Guardian Accounting, Inc
Growth-Driven Design FAQs
- What is growth-driven design?
-
Growth-driven design (GDD) is a marketing strategy that is designed to grow your business. GDD optimizes your website by using data-driven strategies to improve your overall online presence and encourage conversions.
- What are the benefits of a growth-driven design?
-
The biggest benefit of GDD is that it optimizes your business by using data to get fast results. It also usually costs less than traditional web design since it is more productive and generates faster results.
GDD is a science-based approach that helps you launch your website quickly, and helps your business continue to grow over time. Your investment will go further since it is spread out over time. You will also see month-to-month improvements when you use this strategy.
- What’s the difference between traditional web design and growth-driven design?
-
Traditional web design is a slower approach that gives you more time to understand and research your audience. However, growth-driven design is a better option for dynamic businesses since it uses data to produce results faster.
- Is growth-driven design a good investment?
-
Growth-driven design is a good investment if you need a website up quickly and want fast results. It is also a good investment for those who want to see month-to-month growth and improvement within their business. It’s both a great time and money saver as well.
- What are the stages of growth-driven design?
-
The stages of GDD are:
1. STRATEGY
Develop an empathetic understanding of your audience’s world and how the website can solve problems along their journey. Set smart goals, understand user behavior, solve design problems, and connect with customers.
Phase Duration: 10-14 DAYS
2. THE LAUNCH PAD WEBSITE
Quickly build a website that looks and performs better than what you have today, but is not a final product. Rather, your Launch Pad is the foundation on which to build and optimize from. A Launchpad site focuses on prioritized improvements to launch sooner and get results faster.
Phase Duration: 60-90 DAYS
3. CONTINUOUS IMPROVEMENT
With a launch pad site live and collecting user data, you can start identifying the high-impact actions you can take to grow your business. As your business grows and evolves, data-driven optimizations result in a peak performance website.
Phase Duration: 14-DAY SPRINTS on an ongoing basis.