Kick Off Meeting

We kick our projects off with a meeting with key stakeholders in the project. This includes anyone from your organization who will be involved in decision-making and collaboration and the Project Manager(s) from our team assigned to your project. The meeting typically takes about an hour. During that time, we will review the overall goals of your project, and finalize the timeline of your project and key milestones. We will discuss how we plan to work together moving forward, and preferred communication methods.

Project Transparency

We believe that communication is key to a successful project. We don’t ever want our clients to wonder what if anything is being done on their project. For this reason, during the kick-off stage, we provide our clients access to a project management dashboard. The dashboard shows all the steps that need to be taken to complete the project. You will be able to see:

who is working on your project
what has been completed
what still needs to be done on your project in real-time.
In the dashboard, you can collaborate and send messages to your project team.

Information Gathering

The final step in the Kick-Off Stage is information gathering. This is a process that requires efforts by both your company and WorldLight Media. There may be key pieces of information we need from you to keep your project moving forward. That information could include things like:

Access to Google Analytics
Access to your current website
Key decisions to be made
Content from you (if you’ve opted to write it yourself)
Original Photography from you (if you’ve opted to have it)

We will provide you with a checklist of all the things we need and a timeline of when we need them by in order to keep the project on schedule.

StoryBrand Messaging

If you’ve selected StoryBrand Messaging, as part of your website design package, then completing your storybrand messaging will be a high priority to complete, because the messaging will drive the entire design and content of the website. Our process requires a Storybrand Interview meeting with our entire creative team and your key stakeholders who understand your ideal customer. Next, we conduct some market research, and then our team has another meeting where we craft the messaging. We then present it to you for approval and sign-off.

CTA's & Lead Magnets

If you’re looking to generate and nurture leads through your website then CTAs (Calls To Action) is of the utmost importance. We help you decide what the next steps should be, and how to best word those CTAs We make sure we know what steps your web visitors should take before we begin designing the website.

If you’ve opted in for a Lead Magnet Package, This is when we will decide what your lead magnet content should be and begin creating the content for your review.

Home Page & Interior Page Mockup

We will present you with a few static images of what your new website's Home Page and Interior page will look like. Some of these images could be changed during the development phase, and some of the wording and features may change wherever we find opportunities to improve them further, but for the most part, the mockup is how the front page of the website will look.

You will have the opportunity to provide us with your feedback, and once the home page design is approved, we will begin building out your website on our private development server.

4. Development Phase

Once the design is approved, we begin the work of building out your website. This is typically done on our private development server. Depending on the size of your website project, the process takes anywhere from two- six weeks to complete. The process can take longer if we don’t have all the items that we need from you.

Once the beta site is about 95% complete, we will send you a link to the private site, along with a username and password to access it. That will move us into the Beta testing phase, where you will be able to review all of the pages and request revisions.