Marketing Strategies for Client Retention – Pt. 1 - Email Marketing

This is part 1 of a 4 part series on Marketing Strategies for Customer Retention. 

Part 1- Email Marketing -56% 

Part 2- Content Marketing – 37% 

Part 3- Social Media Marketing- 32%

Part 4- Referral Marketing- 26%

Harvard Business Review:

• It’s 5-25x more expensive to acquire a new customer than to keep an existing one. 
• Increasing Customer retention rates by 5% increase profits by 25% to 95% 

• How does branding relate to your video strategy?
• How do you determine the scope of your project?
• What goals work best for video?
• How can you make your investment work for you?
• What are the biggest video mistakes?

Additional Resources and links mentioned in the podcast:

Most Effective Digital Marketing Tactics for Customer Retention:https://www.marketingcharts.com/digital-44110/attachment/gigaom-most-effective-digital-tactics-customer-retention-july2014

HBR https://hbr.org/2014/10/the-value-of-keeping-the-right-customers

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz