Podcast

Marketing Strategies for Client Retention – Pt. 3 - Social Media Engagement

Written by Worldlight Media | Jun 1, 2021 12:02:00 AM
 

May 31st, 2021

Social Media Engagement Strategies for Customer Retention 

This is part 1 of a 4 part series on Marketing Strategies for Customer Retention. 

Harvard Business Review Study:

  • It’s 5-25x more expensive to acquire a new customer than to keep an existing one. 
  • Increasing Customer retention rates by 5% increase profits by 25% to 95% 

Most Effective Digital Marketing Tactics: for Customer Retention: 

From GigaOM Research, found at Marketing Charts.com

Most Effective Digital Marketing Tactics for Customer Retention:

https://www.marketingcharts.com/digital-44110/attachment/gigaom-most-effective-digital-tactics-customer-retention-july2014

Part 1- Email Marketing -56% 

Part 2- Content Marketing – 37% 

Part 3- Social Media Marketing- 32%

Part 4- Referral Marketing- 26%

Engaging with your Customers on Social Media 

  • Know your purpose! Connecting with your customers on social media in order to: 
  • Build Rapport
    • Social Media is an opportunity for your brand to connect personally with your audience, which is something that traditional advertising can’t do. 
    • You can put faces to names. Let them see the personal side of your company while staying on brand.
  • Make customers feel special
    • Offer special promotions or deals exclusively to your customers who follow you on social media.
  • Engage with your customers
    • Engage with them, reply to their comments and feedback
    1.  
  • Improve Communication with Customers

How to connect with your customers? 

  • Bring Value
  • Don’t just brag about your brand
  • Create outward-facing social messages that bring value
  • Offer things to your social media followers that they won’t get anywhere else .
  • A survey from Nielson noted that 53% of people who follow brands on social media do it to learn about offers. 
  • Always Be Positive and connect emotionally: 
  • Curiosity
  • Amazement
  • Interest
  • Astonishment
  • Best, Funniest, or Cutest
  • Know your audience 

You may already know your customers, but specifically which customers are on which social media platform? 

 

Remember Ages range 

 

Facebook – 2.7 Billion Worldwide Users

Age Groups 

25-34 (26.3%) 

35-44 (18.2%)

Gender: 44% female, 56% male

 

Instagram- 1 Billion users

Age Groups 

25-34 (33.1%) 

18-24 (22.8%)

Gender: 57% female, 43% male

Twitter- 187 million users

Age Groups 

30-49 (44%) 

35-44 (18.2%)

Gender: 32% female, 68% male

*Twitter users are more educated and more likely to be democrats than the general public

 

LinkedIn 738 million

Age Groups 

46-55

Gender: 49% female, 51% male

 

Pinterest 400+ million

Age Groups 

30-49

Gender: 78% female, 22% male 

 

RESOURCES MENTIONED DURING THE PODCAST

https://sproutsocial.com/insights/new-social-media-demographics/

https://qz.com/1707287/use-of-facebook-among-senior-americans-has-doubled-over-recent-years/

More about the Nielsen Study: 

https://blog.twitter.com/en_gb/a/en-gb/2014/10-reasons-why-people-follow-brands-on-twitter.html

Meforming versus Informing:

http://infolab.stanford.edu/~mor/research/naamanCSCW10.pdf

 
 
Enjoy!
 

 

 
View full post