--- title: Central California Food Bank - WorldLight Media description: Central California Food Bank - WorldLight Media --- [![WorldLight Media Digital Marketing Logo](https://www.worldlightmedia.com/hs-fs/hubfs/raw_assets/public/WorldLight_Media_September_2021/images/Worldlight-Media-logo.png?width=2000&height=144&name=Worldlight-Media-logo.png "WorldLight Media Digital Marketing Logo")](https://www.worldlightmedia.com/) [![WorldLight Media Inbound Marketing Logo](https://www.worldlightmedia.com/hs-fs/hubfs/raw_assets/public/WorldLight_Media_September_2021/images/Worldlight-Media-logo-alt.png?width=2000&height=144&name=Worldlight-Media-logo-alt.png "WorldLight Media Inbound Marketing Logo")](https://www.worldlightmedia.com/) [![WorldLight Media Digital Marketing Logo](https://www.worldlightmedia.com/hs-fs/hubfs/raw_assets/public/WorldLight_Media_September_2021/images/Worldlight-Media-logo.png?width=2000&height=144&name=Worldlight-Media-logo.png "WorldLight Media Digital Marketing Logo")](https://www.worldlightmedia.com/) - 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StoryBranding - Custom code ###### Share ##### About the project **Company Overview** Central California Food Bank (formerly Community Food Bank) had outgrown its name, as it had expanded its reach beyond just the Fresno community and into the Central Valley. With a new name and a newly expanded warehouse, they also needed a new website. They have a huge impact and a track record of effective stewardship of donations. $1 provides 7 meals.  **Challenges** Their website was outdated, and not user-friendly. It didn’t effectively portray their size, reach, and the enormous impact that they make on a regular basis. It also didn’t effectively communicate the problem of food insecurity within the California Central Valley, that is, 1 in 3 families experience food insecurity. Additionally, the Online Donation process was too cumbersome, with a lot of steps involved. Donors had to leave the website and go to a different site in order to donate.  **Needs Identified** Central California Food Bank needed to improve the user’s experience for online donations via their website. **Work Performed** Worldlight Media stepped in with Story Branding: “Give them nourishment today so they can thrive tomorrow.” Also, Worldlight Media designed and developed a new website for Central California Food Bank. Worldlight Media also custom-built a web application that allows people to search for food distribution locations in their area. Finally, Worldlight Media custom-built a donation experience that offers donors the option to give monthly instead of just one time. **Solutions Created** Now, Central California Food Bank has a more user-friendly website. They receive both more online donations and more monthly recurring donations. Plus, website traffic has increased and there is a lower bounce rate. ![CCFB Homepage Mockup.](https://www.worldlightmedia.com/hubfs/WorldLight_Media_September_2021/images/FoodbankHome.jpg "CCFB Homepage Mockup.") ![User accessing the Central California Food Bank's website on a mobile phone.](https://www.worldlightmedia.com/hubfs/WorldLight_Media_September_2021/images/FoodbankiPhone.jpg "User accessing the Central California Food Bank's website on a mobile phone.") ![A prominent Call To Action button on the Food Bank's website.](https://www.worldlightmedia.com/hubfs/WorldLight_Media_September_2021/images/FoodbankCTA.jpg "A prominent Call To Action button on the Food Bank's website.") ![A smooth, easy to use donation experience for mobile users.](https://www.worldlightmedia.com/hubfs/WorldLight_Media_September_2021/images/FoodbankMobile.jpg "A smooth, easy to use donation experience for mobile users.") ![The tool on Central California Food Bank's website which allows users to easily find an open distribution center near them.](https://www.worldlightmedia.com/hubfs/WorldLight_Media_September_2021/images/FoodbankLocations.jpg "The tool on Central California Food Bank's website which allows users to easily find an open distribution center near them.") ### Central California Food Bank Provides Nourishment Did you know that $1 provides 7 meals+ in Central California? Partner with the [Central California Food Bank](https://ccfoodbank.org/) to provide nourishment today so others can thrive tomorrow. You’ll not only help fight hunger but also support self-sufficiency. Plus, provide community leadership on issues related to hunger. The Central California Food Bank takes stretching your dollar to a level few can do on their own. They serve almost 300,000 people per month. Distribute almost 40 million pounds of food every year. And 50% of the food is fresh produce. Get involved: Either [donate](https://ccfoodbank.org/donate/), [volunteer](https://ccfoodbank.org/get-involved/volunteer/), [become a partner](https://ccfoodbank.org/) or [attend events](https://ccfoodbank.org/get-involved/events/). And feed hope! ![A beatifully designed infographic page demonstrating CCFB's local impact and financial performance.](https://www.worldlightmedia.com/hubfs/WorldLight_Media_September_2021/images/FoodbankiPad.jpg "A beatifully designed infographic page demonstrating CCFB's local impact and financial performance.") ###### [Prev Proper Defense](https://www.worldlightmedia.com/portfolio/proper-defense) ###### [Next Golden Valley Health Centers](https://www.worldlightmedia.com/portfolio/golden-valley-health-centers) [![WorldLight Media](https://www.worldlightmedia.com/hs-fs/hubfs/raw_assets/public/WorldLight_Media_September_2021/images/Worldlight-Media-logo-alt.png?width=3000&name=Worldlight-Media-logo-alt.png "WorldLight Media")](https://www.worldlightmedia.com/) [Connecting world changers to their audience through branding and digital marketing. Success doesn’t happen by accident. 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