The team at Vital Health Endometriosis Center faced many technical challenges before working with Worldlight Media. They needed to expand their reach to women in need of Endo Treatment. Both high bounce rates and poor-quality leads contributed to lack of engagement from website visitors. Plus, they spent a lot of money on Google Ads, with little return on their investment.

The original home page featured an image of a doctor, which did little to attract their ideal client. So, Worldlight Media saw the need for an image that reflected a woman living her life and thriving.

Their website navigation, on the original website, proved overwhelming. So, navigation needed to be simplified.

No clear call to action was found on the site. Worldlight Media created primary and secondary next steps for users.

Additionally, the Worldlight Media Team saw the need for SEO pages that create organic search results. Thus, Vital Health’s need to spend so much money getting traffic to the site would be eliminated.

Worldlight Media created a story-branded, one-liner for Vital Health—understanding the pain, challenges and frustration of a woman suffering with endo—”It’s time to get your life back.”

Worldlight also curated story-branded, design photos that depict healthy women thriving in life. And free from Endometriosis. Additionally, WLM added Lead Generation to their site, which included a clear call to action.

Worldlight provided Google Ads Management. Plus, they created SEO Landing Pages and an e-mail marketing drip funnel, which included a free PDF with valuable resources to attract leads.

As a result, Vital Health Endometriosis Center received more pre-qualified leads. And they noticed an increase in overall leads. Plus, better organic search rankings, without the high ad budget. They actually spent less money on ads and experienced a lower bounce rate.

Through Lead Nurturing, they noticed higher engagement with patients and potential patients. And Dr. Cook is now booked out months in advance.