SEO Services in Fresno

We know that choosing a company that fits your needs isn't easy. There are a few things to consider when choosing an SEO team who is right to do your SEO work:

1. Ask for their stats. It's okay to ask for proof that the SEO service provider will do what they say they will do for you. 

2. Make sure the company's values align with yours. You want to work with a company that wants the same thing you do. If you have too many clashing ideals, it may be more headache than it's worth.

3. Price is important, but be wary of low-price SEO companies. Budgets are definitely important to consider when looking for a company to do your SEO. However, the risk with low-price companies is that you might not get results. The scarier thing to consider is that the company may cause long-term damage to your website if they do SEO incorrectly. It is possible to get blacklisted on Google for several reasons when it comes to SEO.

4. Meet with the company, and ask as many questions as you can. If you're able to, try to meet the company in person to find out more about their processes and procedures and just to see if they're a fit overall. Also, don't be afraid to ask questions! If you have any confusion about anything, ask about it. The company should be able to answer any questions you have.

Search Engine Optimization, or SEO, is a process that increases the visibility of your website. When your site is optimized for SEO, it ranks higher on search engines, and therefore you get more organic traffic from organic searches. 

Search engines use bots to find information on websites and collect that information into an index. That index then ranks each website based on hundreds of factors. This ranking determines how high up on a search engine your website will appear. Optimizing your website for SEO based on these ranking factors is what helps your website appear closer to the top of the search engines.

One of the most important factors when it comes to SEO is targeting specific keywords. A keyword is a single word or a short phrase that describes the content on your webpage. Using keywords targeted at your audience helps that audience find your webpage more easily.

As a result, when people are able to find your website more easily from an organic search, not only does it drive your business, but it also improves your lead generation and conversion rates.

If you want to get found by Fresno locals, then Local SEO is crucial. Also known as local search engine optimization, it's the process of optimizing a website to increase its visibility and ranking in local search results for specific geographic areas.

The goal of local SEO is to help businesses improve their online presence in their local market by targeting relevant local keywords and phrases, optimizing their Google My Business listing, and building local citations and backlinks.

By implementing effective local SEO strategies, businesses in Fresno, California can increase their chances of being found by potential customers who are searching for products or services nearby.

Optimizing your website for SEO will help you rank higher on Google. There is an algorithm to follow when it comes to creating SEO-optimized content for your website. Not only does each individual web page need to be SEO optimized, but you'll also need to frequently update your website with SEO content to improve your rank. 

Frequent SEO content is most easily done in the form of blogging. Long-form blog content that targets problems related to specific keywords is a great way to improve your ranking on Google.

SEO Pillar Pages are also a great way to target specific keywords and draw customers to your website by providing them with additional information about the targeted keyword. 

An SEO Pillar Page is an informational webpage that centers around a topic cluster and targets either a broad or a specific keyword related to your business.  

This page is usually robust in content and links to other pages on your website with even more information, or it links to other sources of authority.

The purpose of this type of page is not just to drive your SEO higher, but it also establishes your business as a source of information and authority.

Lots and lots of research! The first thing you need to ask is "Who is your target audience?" Once you know whom you are speaking to, you can get a better idea of what problems that group is having. That problem acts as a guide for your keyword choice because it is something that your audience is actively searching for.

For example, let's say your business is a medical office. If your target audience is males and females between the ages of 25-35, you probably don't want to target keywords like "geriatric health" because people within that target audience won't be looking for information on geriatric health. A more relevant keyword may be something like "maintaining an exercise schedule while working full-time".

Targeting what are called "long-tail keywords" are more likely to rank higher on search engines. A long-tail keyword is specific and consists of three words or more. A short-tail keyword is usually only one or two words and broader. An example would be instead of targeting the keyword "health" you'd instead want to target "staying healthy in your 30s". 

If you have a small business, or a local business, you can still rank high on search engines even when they are dominated by large companies. While being number one on a search engine results page (also called SERPs), is a great goal to have, it’s not always possible when you are competing with national or even global brands. However, with good internet marketing, and well-strategized SEO, you can still have your business show up in the first few pages. 

No! This is considered negative SEO, something you want to avoid at all costs. Using negative SEO to "hack" your way to the top of search engines can permanently damage your SEO and even get you banned from Google.