SEO strategies are constantly evolving, so keeping up with the new trends is important to make sure your company is found through Google searches.
- Optimize Your Website for Mobile
- Make Your Website Faster
- Step Up Your Content
- Continue On-Page Optimization
- Optimize for Featured Snippets
A few years ago, Google started mobile-first indexing, which means that Google uses the mobile version of your website to index your website. If your website isn’t optimized for mobile devices Google will penalize your ranking position. Make sure your website looks good on all platforms – smartphones, tablets, laptops, and desktops.
How fast your website loads, on all platforms, directly affects your users. Users expect fast loading times. In fact, if your website doesn’t load within 3 seconds, most users will go back and find one of your competitors whose website does have fast loading times. Google takes into account how fast your website loads both on desktop and mobile when ranking your website. You can find out how fast pages on your website by using PageSpeed Insights.
Simply writing for your blog won’t cut it for SEO in 2019. The content you write should solve the user’s problem. Your content should turn readers into leads and eventually turn those into sales. Instead of trying to make it rank for SEO purposes, write it so it makes sense to the reader.
On-page optimization isn’t a one-time thing. You have to continue to optimize your pages by adding links, linking to those pages, and updating the content so it stays relevant to the reader.
You know when you search for something on Google and that little box shows up with the answer or with step-by-step instructions? Those are featured snippets. Even if no one clicks on the page, you’ve still provided the user with the answer they were looking for. This builds your website’s reputation as being trustworthy.